The NWRA today launched a comprehensive initiative to educate U.S. Fish and Wildlife Service employees and other interested individuals about the role the non-profit plays in supporting the U.S. Fish and Wildlife Service and National Wildlife Refuge System. Called the “We’re There for You” campaign, it also encourages individual contributions to support NWRA’s efforts on the Service’s behalf.
“When it comes to advocating on behalf of U.S. Fish and Wildlife Service and Refuge System budgets, the agency has no better friend than the National Wildlife Refuge Association,” said NWRA President, Evan Hirsche. “But for us to make an even greater difference for the Service and its wildlife conservation mission, we need tax-deductible contributions from employees, retirees and other interested individuals across the country.”
The NWRA works with diverse national conservation and recreation groups and more than 230 refuge Friends volunteer groups across the country to make sure that decision-makers know just how important it is to support robust Refuge System and associated U.S. Fish and Wildlife Service budgets. In the last 10 years, the non-partisan NWRA has helped secure nearly $1 billion in funding for the Refuge System and related Service conservation programs.
The cornerstone of the campaign is an ad scheduled for broad distribution across social and traditional media outlets that highlights the importance of Service employees contributing to the NWRA. Featuring a photograph of NWRA’s Vice-President of Government Affairs, Desiree Sorenson-Groves, in front of the U.S. Capitol, it’s message is simple: “We’re there for you – will you be there for us?”